The Leader’s Guide to Storytelling	5
	CONTENTS	7
	Preface	11
	Introduction	17
	Part One: The Role of Story in Organizations	31
	1 Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand	33
	2 Telling the Story Right: Four Key Elements of Storytelling Performance	56
	Part Two: Eight Narrative Patterns	73
	3 Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas	75
	4 Build Trust: Using Narrative to Communicate Who You Are	105
	5 Use Narrative to Build Your Brand: The World of Social Media	125
	6 Transmit Your Values: Using Narrative to Instill Organizational Values	142
	7 Get Others Working Together: Using Narrative to Get Things Done Collaboratively	167
	8 Share Knowledge: Using Narrative to Transmit Knowledge and Understanding	197
	9 Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor	221
	10 Create and Share Your Vision: Using Narrative to Lead People into the Future	244
	Part Three: Putting It All Together	267
	11 Solve the Paradox of Innovation: Using Narrative to Transform Your Organization	269
	12 A Different Kind of Leader: Using Narrative to Become an Interactive Leader	285
	Notes	311
	Bibliography	331
	Acknowledgments	343
	About the Author	345
	Index	347