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The DNA of Customer Experience - How Emotions Drive Value
von: C. Shaw
Palgrave Macmillan, 2007
ISBN: 9780230210813
187 Seiten,
Download: 2052 KB
Format: PDF
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Typ: B (paralleler Zugriff)
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Kurzinformation |
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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns. |
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